Kikkoman Turns 60

This was a cel-animation project to celebrate Kikkoman’s 60th

In Japan, until the late 1950s, soy sauce was usually sold in large 2-liter bottles. At home, people would have to pour it into small pitchers to use it as a condiment at the table. That process was awkward, and the pitchers would inevitably drip and make a mess at the table.

So, Kikkoman set out to create a modern solution to this centuries-old problem: a reusable, dripless dispenser that would make life easier for consumers.